I walked Elin through my brand questionnaire to explore her brand's mission, vision and values. We discussed her brand positioning and target audience so we could both be aware of who exactly she wants to attract. I used this information to expand her branding with a colour palette and font pairing. I then built a custom website for her that would be easy to manage, showcased her products well and highlighted the handmade nature of her products.

Elin Angharad's new website is professional, mobile responsive and shows off her creative work very effectively. The website features a shop, blog and information about her and the business. The new font pairing and colour scheme was used throughout the site to reflect her personality and complemented the colours of her product range. The new product photography gives a more cohesive and elevated look, for a more engaging customer experience. The warmth of the photos enhances the handmade nature of the products and the images highlight the details of her craftsmanship.